Outfits & Props
Outfits and Props are the perfect way to bring out your brand personality and messaging! Whether you're wanting a relaxed vibe, or super luxe - what you wear will determine how your clients see you and your brand. I know it can be overwhelming of where to start, so here's a few tips from us to make picking outfits & props as easy as possible.
Outfits
So you've booked your shoot, and now the important question.. what do I wear?! If you have a uniform, well then you're set. But, if you dont - it can be daunting putting together an outfit but just remember to BE YOU. Gone are the days of wearing just suits & blazers to shoots. If your brand is fun and bright - wear that! Live in your activewear - bring it along! People want to see you and your business for who you are, and outfits are a great way to bring that across.
Here are some of the key things to consider when putting together your shoot outfit!
What are your brand colours?
Can you find a blazer/skirt/shirt to bring this colour scheme in?
What lifestyle are you trying to create/portray to your audience?
If you're selling a high end luxe lifestyle then think blazers & office wear. Or if you're thinking more relaxed then choose activewear, or boho outfits.
Do you have a uniform or industry standard clothing?
Your Brand
Your Personality
People buy from people, so if you can represent your personality through your clothes it'll help you connect with your audience better. For example, if you're:
Fun/Outgoing: Wear bright colours, statement pieces
Professional/Luxe: Wear blazer, neutral tones and gold/diamond jewellery
Relaxed/Natural: Boho style clothing, relaxed fit, earthy/neutral tones
Fit/Health: Activewear, fresh colours
One of my favourite places to find outfit inspiration is on Pinterest! You could create a pinterest board of the poses/images you like and take note of the outfits they are wearing - can you find something similar and tweak it to truly represent you & your business?
How many outfits to bring?
An outfit change doesn't have to be a whole new outfit, it can simply be a change of top or adding a blazer. In my opinion, you can never have too many options so always pack more if you want!
Mini Session (30mins)
1 - 2 outfit changes​
1 - 2 hour session
2 - 4 outfit changes
2+ hour session
4+ outfit changes
Props
Not only do props help create communicate more about your business, but they can also make you feel a little more comfortable during your shoot by bringing you back into your natural element. When considering props, think of things that you use everyday or can add to your personality. You don't need too many props, here's some ideas:
Your personality
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Luxe - think of champagne, fancy glasses ect
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Fun - bright, colourful props
Social Media Posts
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Topics you want to discuss on social media eg. Self care routine - cup of tea or face mask
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Products you sell
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Ingredients you use
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Daily equipment (laptop, phone, brow tools ect)
Your business
Makeup/Hair
On shoot day, it's important that you feel like your best self! If you're confident in doing your makeup - then you could absolutely do it yourself. You want it to look however you would if you were going out for a fancy dinner! Keeping to neutral/natural tones were possible so you can easily change up the outfits, if you want a bold lip - bring along the lipstick and we can add it on at the end for variety.
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However, if you're not confident in doing your own makeup - I highly recommend booking a makeup artist for your shoot (you won't regret it)! It'll help you feel confident and they are the pro's - so they know exactly what to do to make you look like your best self on shoot day. If you are investing in a makeup artist, I recommend either taking some time after your shoot to create some content (videos, reels ect) so you make the most of it, and then booking yourself a nice dinner out!
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If you're looking for some makeup artist recommendations - you can find some here.